Digital continuity across the value chain: the right information, where needed, when needed, for as long as needed

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Xlifecycle Ltd provides digital continuity and business transformation consulting services, helping organizations make the most of their digital strategies. Simply put, our purpose is to enable our clients to:

  • ADAPT to change

    Discovering and aligning requirements from new technologies, products and market attributes, customer expectations, to sustain competitive advantage, while continuously managing total cost of ownership

  • ADOPT new digital continuity solutions

    Aligning people, data, process and technology across the business change roadmap, managing complexity and cross-functional stakeholders, defining critical success factors, from RFQ definition to project service transition, including vendor & partner delivery and relationship management

  • TRANSFORM their operating models

    Defining fit-for-purpose operating practices and new organizational structures to maximise value from digitization and IT modernization, aligning skills and talents to education requirements to enable effective deployment and operational transition to minimise time-to-value realization

Achieving digital transformation – towards ‘smart everything’: products, engineering, operations and industry 4.0

The rapid pace of technological change brings both opportunities and threats for businesses, across domains and industries. As a matter of fact, every organizations increasingly rely on technology to differentiate their products, services, user experiences and operations, seeking for effectiveness and efficiency across their “X"​ lifecycle, where X = product, application, asset performance, talent, technology, data, process, material intelligence, etc. 

Each of these things follow their respective lifecycle maturity change stages, as they coexist concurrently and evolve in iterative and interlinked loops.

Lifecycle of things

digital transformation occurs when a business uses digital technology to change the way it operates, particularly around customer interactions and the way value is created; it implies business transformation, rather than IT transformation. Hence, digital transformation means challenging the status quo and experimenting with new ways of working, new operating models and new technologies. However, digital transformation will look differently and mean different things for every organization; this is mainly due to cultural and contextual factors, but also industry and organizational maturity. 

7 key considerations before embarking onto a new digital transformation journey:


    Is this a technical upgrade or a business transformation?


    Are you really bought in, and is your team?


    Are you prepared to share value creation with your customers?


    Have you put walls around your digital team?


    Do you know how to measure the value you intend to create?


    Are you ready to make the tough calls about your team?


    Will you be ready to spin off your digital lifecycle?

A common definition of digital maturity which applies to all  can be hard to pinpoint. In any cases, it is critical to communicate extensively about the digital strategy internally - especially in the language that the current leadership team can relate the most.

Succeful transformation requires more than executive awareness, full active engagement and continuous education on how to delirer the relevant messages - as well as how to anticipate or react while facing associated challenges in implementing integrated technologies and workforce enablement.


Digital thread: a path to adopt innovative and transformative capabilities – connecting talents and digital twins

Following the digital thread across the extended enterprise, connecting data across multiple functional capabilities, including product innovation, enterprise execution and asset performance value chains.

Digital thread across the enterprise value chains

The digital thread encompasses all meaningful relationship connections across business functions, between all product’s digital assets – and their maturity over their respective lifecycle – including (but not limited to) version iterations of Bills of Materials (BOM), mechanical parts, software, electronics, CAx models, documents, requirements, process plans, service manuals, technical publications, variant effectivities, colour attributes, weight attributes, etc.

Digital twins

Delivering value from digital twins, as well as any digital assets for that matter, requires a combination of business change, lean operations, pragmatic delivery and continuous improvement upon service transition from a strategic initiative into business-as-usual maintenance and support.

Robust Business Change

Robust change business case leadership and ongoing maintenance throughout benefit realization

Lean Operations

Lean and effective implementation governance, data and people focused deployment; stakeholder management

Pragmatic Delivery

Technical delivery management; vendor and third party performance coordination; operations and PMO

Continuous Improvement

Continuous requirement alignment and technical solution architecture principle leadership


A digital twin is a virtual representation of a physical product or process, used to understand and predict the physical counterpart’s performance characteristics. 

Dr Michael Grieves
Digital thread across the enterprise value chains

Digital twin technology: why and how it matters?

Multiple, yet different, virtual / digital twins are used throughout the product lifecycle to simulate, predict, and optimize the product and production system before investing in physical prototypes and assets. 

Simply put, digital twins are multi-purpose representations of the real; they coexist across to product maturity development stages; "all digital twins do not serve the same purpose”, they range from product concept to industrialization and operations. They include CAD and CAE models, but also non-geometrical data and mathematical models. Digital twins also include predictive twins which are to model future state and behavior of a device, product or service.

Digital twin technology has moved beyond manufacturing and into the merging worlds of the Internet of Things, artificial intelligence and data analyticsAs more complex things become connected with the ability to produce data, having a digital equivalent gives data scientists and other professionals the ability to optimize deployments for throughput efficiency and create other what-if scenarios.


Aligning start-up virtual twins to carry-over strategy: concepts are architected based on product and platform-based virtual models, including cost models, concept BOM, market and technical attributes, CAD carry-over, make or buy strategy, technology benchmarking, virtual product definition, cost base and virtual build requirements.


Gearing development digital twins towards seamless delivery: products are developed and industrialized while the enterprise is concurrently getting ready for start of production; aligning product and platform requirements to achieve economies of scale and scope across the extended enterprise and including design and manufacturing partners.


Providing in-field operational digital twins for continuous service: from connected products, asset optimization and shelf life extension, on-air  embedded software monitoring and updates, asset performance optimization using machine learning, leveraging IOT, big data and AI to extend the product lifecycle.

Each function, business or technical domain requires different types of models, whose virtual twins are digital representation of the real, tailored for specific context and boundary condition validation. In the concept and industrialization stages, digital twins aim to simulate the physical product or, to be more precise, represent a subset of its behaviour.

During the operations phase, digital twins leverage the Internet of Things (IoT), product and infrastructure connectivity, support and enhance the way products are used and maintained, continuously embedding new requirements while minimizing disruption and improving customer experience.